Cordell Broadus has built a public identity that extends far beyond being the son of legendary rapper Snoop Dogg. Initially recognised as a talented American football prospect, he made the difficult decision to leave the sport and pursue interests that more closely reflected his creative ambitions. That choice could have ended a promising career, but it ultimately opened the door to film, fashion, entrepreneurship and emerging technology.
Today, Cordell Broadus is also known professionally as Champ Medici, an entrepreneur, investor and philanthropist whose activities span Web3, gaming, music technology, consumer products, consultancy and real estate. His journey has included major opportunities as well as difficult career decisions, making his story one of reinvention, independence and entrepreneurial development.
Cordell Broadus Quick Bio
| Detail | Information |
|---|---|
| Full Name | Cordell Broadus |
| Professional Name | Champ Medici |
| Birth Year | 1997 |
| Age | 29 years old in 2026 |
| Nationality | American |
| Father | Snoop Dogg |
| Mother | Shante Broadus |
| Siblings | Corde Broadus, Cori Broadus and paternal half-brother Julian Broadus |
| High School | Bishop Gorman High School |
| University | UCLA |
| Former Sport | American football |
| Football Position | Wide receiver |
| Profession | Entrepreneur, investor and philanthropist |
| Partner | Phia |
| Children | Three daughters |
| Major Organisation | Champ Medici Group |
| Known For | Football, creative work, Web3 and entrepreneurship |
Who Is Cordell Broadus?
Cordell Broadus is an American entrepreneur, investor, philanthropist and former football player. He first gained widespread attention as a promising wide receiver who attracted interest from major college football programmes. His famous family inevitably brought additional media attention, but his athletic achievements provided him with an individual platform.
His professional direction changed significantly after entering UCLA. Rather than continuing towards a possible long-term football career, Broadus decided to pursue creative interests. Over time, those interests developed into business ventures involving entertainment, fashion, blockchain technology, gaming and consumer products.
Cordell Broadus Early Life and Family
Cordell Broadus was born in 1997 to Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., and Shante Broadus. He grew up within a family closely connected to American music and entertainment, but sport became one of the first areas where he developed his own public reputation.
Cordell has two full siblings, Corde Broadus and Cori Broadus. His father also has another son, Julian Broadus, making Julian his paternal half-brother. Although having a globally famous father created unusual opportunities, Cordell gradually worked to establish a professional identity based on his own interests.
Cordell Broadus Education and Football Career
Success at Bishop Gorman High School
Broadus attended Bishop Gorman High School in Las Vegas, where he developed into a highly regarded American football player. Playing as a wide receiver, he attracted attention from prominent college programmes and emerged as a serious prospect rather than simply a celebrity’s son playing the sport.
His performances eventually helped him secure an opportunity at UCLA. Joining the university represented an important step towards a potentially significant football career and placed him within a respected collegiate athletic programme.
Why Cordell Broadus Left Football
In 2015, Cordell Broadus made one of the most consequential decisions of his young life when he left UCLA’s football programme. Instead of continuing in the sport, he decided to explore other passions, particularly filmmaking and creative work.
The decision had a negative side because he was walking away from years of athletic development and a promising football opportunity. Positively, however, it allowed him to pursue a career that better reflected his interests. Broadus later discussed how football had strengthened his relationship with his father but was ultimately not the path he wanted to follow professionally.
Cordell Broadus Career After Football
Film and Creative Interests
Film became an important focus after Broadus stepped away from competitive football. His interest in filmmaking had already become strong enough to influence his decision to leave the UCLA team, demonstrating that his transition was based on a genuine creative ambition rather than a temporary change of mind.
Broadus subsequently explored different areas of the creative industries. His experience helped him understand storytelling, visual culture, entertainment and branding—skills that would later become relevant to his entrepreneurial projects.
Fashion and Creative Development
Fashion also became part of Cordell Broadus’s post-football journey. His involvement in creative projects allowed him to explore areas outside the traditional music and sporting industries associated with his family.
Rather than remaining limited to one profession, Broadus developed a multidisciplinary career. Fashion, film and entertainment provided a foundation for his later transition into business, digital culture and brand development.
Cordell Broadus and the Rise of Champ Medici
One of the biggest developments in Broadus’s career was the emergence of his professional identity, Champ Medici. Through this identity, he became increasingly involved with blockchain technology, digital assets and Web3.
Broadus has also played a role in Snoop Dogg’s expansion into Web3. This marked an important transition from being known primarily as the son of a famous entertainer to working alongside his father on modern business and technology initiatives.
Cordell Broadus Business Ventures
Champ Medici Group
Champ Medici Group is central to Cordell Broadus’s entrepreneurial career. The organisation represents his interests across investments, Web3 companies, community initiatives and philanthropy.
His business activities demonstrate that his career has expanded considerably beyond NFTs. His portfolio includes interests connected with music technology, gaming, consumer products, consultancy and real estate.
Sharestix and Music Technology
Broadus is associated with Sharestix, a venture operating at the intersection of music and technology. The project focuses on making music sampling more accessible to musicians and producers.
This involvement is particularly relevant considering Broadus’s background in an entertainment family. Instead of pursuing a conventional music career, he has explored opportunities involving the infrastructure and technology surrounding creative industries.
Death Row Games
Gaming is another component of his entrepreneurial portfolio through Death Row Games. The venture works within the gaming ecosystem and connects developers, creators, artists and platforms.
Broadus’s involvement demonstrates his interest in industries where entertainment and technology increasingly overlap. Gaming also complements his wider activities involving Web3 and digital communities.
Consumer Products and Consultancy
Consumer products represent another area of Broadus’s expanding career. Dr. Bombay and Hanjan have been identified among the consumer-goods interests associated with his business portfolio.
He has also worked in creative direction and consultancy. These activities involve areas such as campaigns, brand development, product launches and creative activations, connecting his earlier experience in fashion and entertainment with his current business career.
Real Estate Interests
Real estate has also become part of the Champ Medici portfolio. Broadus has business interests connected with property development, including plans involving land in Georgia.
These ambitions demonstrate the increasing diversification of his entrepreneurial activities. His professional interests now stretch from digital assets and entertainment technology to physical consumer products and property.
Cordell Broadus and the Champ Medici Arts Fund
Philanthropy represents an important dimension of Broadus’s work. In partnership with the Tezos Foundation, he helped establish the Champ Medici Arts Fund, a $1 million initiative supporting emerging artists working with blockchain technology.
The programme reflects his broader interest in helping creators understand digital ownership while gaining access to emerging technologies. Supporting minority communities and creating opportunities for artists have been important themes associated with the initiative.
Cordell Broadus Partner and Children
Cordell Broadus shares his family life with his longtime partner, Phia. Together, they are parents to three daughters: Cordoba Journey, Chateau and Symphony Sol.
Broadus generally maintains a more private family profile than his famous father. His role as a father nevertheless forms an important part of the wider Broadus family, with Snoop Dogg frequently expressing pride in his children and grandchildren.
Cordell Broadus Source of Income
Cordell Broadus has developed several professional income streams through entrepreneurship and investment. His known business activities include Web3 ventures, gaming, music technology, consumer products, consultancy and real-estate interests.
No reliable public financial disclosure establishes his exact annual income or personal net worth. For that reason, unsupported net-worth estimates and salary figures should not be treated as factual information about him.
Cordell Broadus Career Overview
Cordell Broadus’s career can be understood as a series of major transformations. He progressed from high-school football standout to UCLA athlete before leaving competitive football to pursue filmmaking and other creative ambitions.
Film and fashion were followed by entrepreneurship, Web3, investing, gaming and consumer-brand development. His career therefore illustrates how skills and interests developed in one industry can eventually support opportunities across several others.
Cordell Broadus Legacy and Influence
At 29, Cordell Broadus is still building his career, so describing his legacy as complete would be premature. Nevertheless, his developing influence is closely connected with independence, creative ownership and entrepreneurship.
His willingness to leave a promising football career remains one of the defining elements of his story. Although abandoning such an opportunity carried considerable risk, the decision eventually allowed him to build a broader professional identity as Champ Medici and pursue ventures aligned with his interests.
Conclusion
Cordell Broadus has successfully moved beyond the expectations that came with being both a talented football prospect and the son of Snoop Dogg. Leaving UCLA football could have been viewed as a major setback, yet it ultimately became the starting point for an entirely different professional journey.
From film and fashion to Champ Medici Group, Web3, gaming, consumer products and philanthropy, Broadus continues to expand his entrepreneurial portfolio. His career demonstrates that changing direction can involve uncertainty, but it can also create opportunities to build something more closely aligned with personal ambition and creativity.
Frequently Asked Questions
Who is Cordell Broadus?
Cordell Broadus is an American entrepreneur, investor, philanthropist and former football player. He is the son of Snoop Dogg and is also professionally known as Champ Medici.
How old is Cordell Broadus?
Cordell Broadus was born in 1997 and is 29 years old in 2026.
Who are Cordell Broadus’s parents?
His parents are American rapper and entrepreneur Snoop Dogg and Shante Broadus.
Did Cordell Broadus play football?
Yes. He was a highly regarded wide receiver and joined UCLA’s football programme before leaving the team in 2015 to pursue creative interests.
What businesses is Cordell Broadus involved in?
His business interests include Champ Medici Group and ventures connected with Web3, gaming, music technology, consumer products, consultancy, investment and real estate.
Does Cordell Broadus have children?
Yes. Cordell and his partner Phia have three daughters: Cordoba Journey, Chateau and Symphony Sol.
What is Cordell Broadus’s net worth?
Cordell Broadus’s exact net worth has not been reliably disclosed publicly. Although he has multiple entrepreneurial and investment interests, a specific personal net-worth figure cannot be confirmed.
